Sunday, January 15, 2012

Looking at Icons in Our Society


I think that Jesus is iconic.  If people(not all, but a lot) see a picture of Him, they know what He stands for, they know who He is, they know about Christianity. He is someone that many people look up to.
The picture Neil Armstrong took on the moon is iconic, Christopher Columbus, Leonardo da Vinci, Princess Diana, Walt Disney, Super-heros, Einstein, Gandhi, Michael Jackson, and Steve Jobs are all iconic people.  They are iconic because they made a huge impact on society and some, the world.  Many of these people would be only iconic for America though, so icons can be cultural.  All of these iconic people brought on a positive impact, so I think hope and confidence is a shared meaning between icons.

Got Milk advertisements are great at getting peoples attention through using famous icons and people.  Here are some advertisements using iconic super-heros; Batman, Superman, and The Green Lantern.  All of these super-heros represent strength, courage, fighting for the good, and making a positive difference. These advertisements are effective in persuading the audience.  When you see pictures of the super-heros you feel a sense of security and you have a gut urning to want to have at lease some of the characteristics they have.  If batman, superman, and the green lantern drink milk and are that amazing, then I should drink milk too.  Seeing these advertisements definitely persuades me personally to drink milk. The small paragraph of information is also persuasive and catches my attention.  I would not normally stop and read a paragraph, but I think since the picture itself is so intriguing and eye catching, I want to read the paragraph too. Its an added way the advertiser connects the milk and the super-hero.




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